Woodson J. Savage III has collected advertising signs and related items for over 40 years. His recent attraction to cardboard streetcar advertising signs was a result of their superb graphics and his fascination with the history associated with the creation and use of these cards as well as with the companies, products, and services offered. The restoration of these cards and the discovery that Barron Collier, a fellow Memphian born in 1873, became the Father of Streetcar Advertising in America only made his interest in this hobby more gratifying.